The country’s automotive sector has seen an exponential rise in recent years, and Fiat has been at the forefront of this growth. The compact pickup truck Fiat Strada was the top-selling pickup in Brazil in 2023, ranking first since 2021. The 2024 Strada is set to introduce some exciting upgrades along with the standard features. The Turbo 200 Flex engine, limited-edition model, and design and safety features can transform the pickup into a trailblazing powerhouse.

Features of the Fiat Strada to check out

Trim levels
Fiat Strada offers three driving modes: Automatic, Manual, and Sport. In terms of lineup, they offer Endurance, Freedom, Volcano, Ultra, Ranch, and Edizione 25 Limited Edition trim levels. Endurance and Freedom are both entry-level models that come with the basic standard features of Fiat Strada. Some of these include 15-inch steel or alloy wheels, radio prep with two speakers, Traction and Stability Control, electric windows, ABS and EBD, and Hill Hold Assist. The Volcano, Ranch, and Ultra trims get new 16-inch alloy wheels. Fiat Strada Ultra also features LED fog lights, a robust skid plate, and wraparound tail lights. In addition, it comes with a sporty yet luxurious look and a striking front grille. Fiat also offers premium leather seats, leather door panels in the Ultra, and an integrated Sport button on the steering wheel, complementing the 200 Flex turbo engine.

The Edizione 25 Limited Edition is another new option motorheads can explore for a further enhanced driving experience. It has a limited number of units, which makes it quite exclusive. With glossy black mirror caps and darkened 16-inch wheels, the limited edition boasts a sporty look. In terms of the interiors, it offers premium materials and advanced technological features for an opulent feel.

Loading capacity
Those wanting to go for a Fiat Strada can expect the vehicle to offer the versatility of a pickup bed and the dimensions of a compact car. The pickup bed comes in different sizes and varies according to the model and trim level. The Strada can carry loads ranging from 650 kg for the double cab to 720 kg for the single cab, giving buyers plenty of room for whatever they need to haul. It can also tow up to 400 kg regardless of cab style. Plus, it sits comfortably off the ground. The Strada’s clearance ranges from 185 mm to 214 mm so that one can easily tackle different types of roads and loads.

Engine performance
Despite its lightweight structure, Fiat Strada’s 1.0-liter Turbo 200 Flex three-cylinder engine ensures efficiency and performance. It has a responsive engine that can run on both ethanol and gasoline. With ethanol, it delivers a robust 130 horsepower, while it achieves 125 horsepower with gasoline. The engine also has an impressive torque of 200 Nm. It also has a responsive acceleration, going from 0 to 100 km/h (0 to 62 mph) in just 9.5 seconds. Overall, Fiat Strada’s engine follows the industry’s shift towards smaller engines without compromising on quality of performance.

Interior
Fiat Strada can comfortably seat around five people. The two front passenger seats and the spacious rear bench accommodate passengers with ease. The cabin features user-friendly controls, an intuitive infotainment system, two USB ports, rear electric windows, and convenient power accessories. Overall, Fiat Strada offers a practical and comfortable experience for all passengers.

Compact and spacious design
Despite being a compact pickup truck, the Fiat Strada offers surprisingly generous space for both passengers and cargo. Its smart design allows it to maneuver easily through city streets while providing ample room inside the cabin and in the cargo bed for those wanting to haul loads for different purposes. The pickup also comes with Fiat’s signature grille and headlights.

Safety features
Fiat has a reputation for prioritizing safety and ensuring the well-being of both passengers and cargo. Fiat’s Strada lineup equips standard safety features such as LED headlights, automatic air conditioning, remote central locking, a tire pressure monitor, rear parking sensors, and a reverse camera. As one moves up the trim levels, the Fiat Strada has advanced safety features such as ABS brakes, electronic stability control, hill start assist, and multiple airbags.

Prices of Fiat Strada
Overall, one can expect value for money if one’s planning to invest in Fiat Strada. The Endurance model, for example, can be priced at R$ 100,990, while the Freedom variant can cost R$ 106,990. Volcano can range from R$ 114,990 to R$ 120,990, while Ranch can go up to R$ 132,990. One can expect the Strada Ultra to be around R$ 132,990, while the Edizione 25 is approximately R$ 135,990. Whether one is looking for a basic workhorse or a fully loaded compact pickup truck, one can find their match with Fiat Strada.

Sales and promotions
Throughout the year, Fiat dealerships across Brazil offer various sales and promotions on the Fiat Strada. This can make it more affordable to customers. One can keep an eye out for discounts, financing deals, and package upgrades, especially during major holidays and automotive events.