Advertisements are a crucial part of any business marketing strategy. They convert curious audiences into potential buyers. With the ever-growing marketing horizons, taking a business online to reach maximum customers is the need of the hour. That said, be it through innovative taglines or interactive videos, online business ads must be creative enough to grab attention at first glance. Additionally, to get the right results, choosing the right type of online business ad is important.

PPC
Pay Per Click (PPC) ads do exactly as they say. It is one of the cheapest ways to advertise your business online. PPC is a type of Search Engine Marketing (SEM) where firms or businesses pay for the total number of clicks on their advertisements. For instance, if 10 out of 100 users clicked on an online ad, its cost would be based solely on those 10 clicks. Advertisement experts suggest that almost 65 percent of users click on PPC ads. Hence, they should be creative enough to convert a click into a purchase.

Social media ads
If you want to connect and sell your products to a broader audience or even target a specific audience, social media websites are the domains to look for. With over one billion active social media accounts, you have a large playground to advertise and market your business and gain customers. The fact that the social media advertising budget is more than $30 billion proves that it can win over many customers

Contextual advertising
Another way online business ads can get potential customers is through contextual advertising. This method is purely based on website content. For instance, if you are selling musical instruments, you can post your ads on websites that teach music online or sell music merchandise. It is used for filtering and targeting specific audiences to increase the probability of sales.

Video ads
It is one of the most popular ways to reach a wide audience. Video ads have one of the highest click-through rates. It is estimated that more than 55 percent of viewers watch an advertisement in its entirety. Hence, a short, creatively-edited video promoting a business or particular product can have more chances of generating sales than any other form of advertisement.